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Win more deals with buyer-centric win-loss analysis solution
Get actionable buyer insights and don’t leave money on the table.
#1 solution in Europe
Do you really know why you lose deals?
What your
CRM is saying
CRM is saying
What your
buyer is saying
buyer is saying
Price or product reasons
Perceived value
Competitors’ best approach
References
Unfair loss (lobbying)
Follow-up rythms
Warranties
Lack of professionalism of the sales person
Not-suited proposal
What is Win-Loss Analysis?
All best-in-class B2B companies are adopting win-loss analysis as a best practice to systematically find out the exact reasons why a buyer bought their solution or not.
This process aligns every team with a single source of truth and answers questions such as:
This process aligns every team with a single source of truth and answers questions such as:
Why did my prospect decline my offer?
Why 30% of my deals goes to this competitor?
How can I help my Sales team improve win rates?
How my marketing messaging is perceived by my buyers?
What’s our next feature to win more deals?
Why should you adopt win-loss analysis?
Robust win-loss analysis drives more revenue
90
%
of CRM closed-lost reasons
are wrong
50
%
increase in win rates for companies that take a more comprehensive win/loss analysis approach (Gartner)
1
week
Time to implement
your win-loss program
Diffly is THE platform to help you know why you win and lose deals
CRM integration
Make sure you automatically request feedback on your important deals thanks to CRM integration.
Multi-channel feedback collection
Collect quantitative and qualitative feedback from an external (prospects, clients) and internal (sales team) perspective.
Proven expertise
Design your win-loss program with your Win-Loss experts and use our neutral third party’s interview services.
Custom dashboard
Understand why you win, why you lose deals and how you can improve your Go-to-market strategies at a glance.
How Diffly helps you
With Diffly, you will benefit from the support of dedicated specialists who assist you in defining, implementing, and executing your win-loss program. Our established methodology ensures you a successful and efficient project with real ROI.
We help our client create and empower their win-loss analysis with:
- Regular feedback (because it's automated)
- Actionable insights (because it's based on decision drivers)
- Reliable data (because we are a neutral third party)
Win-Loss Analysis aligns every team
"Diffly helps us anticipate churn from our clients. Thanks to their unbiased interviews & surveys, our clients are able to express what is wrong and what is right. We considerably improved customer satisfaction and reduced churn by 30%. On top of that Diffly is a lever to detect upsell opportunities. We now use Diffly on a daily basis to make sure we are fulfilling the needs of our customers"
Victor
COO @Scalability
"Our sales machine has dramatically improved thanks to Diffly solution as we don't rely on false "CRM dropdown-list closed lost reasons" anymore. We now understand why we lose and why we win deals so that we can fix our weaknesses and focus on our strengths. Diffly's neutral approach allows us to fine-tune our Go To Market strategy and increase our closing rates by 30%. Diffly has become vital for our team as each closed deal becomes an opportunity to learn and improve"
Yann
Head of Sales @Javelo
"Diffly has revolutionized our approach to
positioning and messaging. Their solution as well as their skilled Program manager helps us understand and act on the real needs of our target market. It's the tool we were missing"
Anthony
Head of Marketing @Meeriad
“Since the implementation of the platform, our win rate has increased by 35% and we are now able to make strategic decisions based
on data rather than feelings. Diffly is a game changer tool for us.”
Simon
CEO @Reveal
"The easy-to-use platform automatically sets up the whole logistics to get reliable feedback from the prospect & customer perspective. We make sure our product, sales and marketing teams are aligned and that the company stays ahead of the competition. Understanding why we lose and why we win deals is now a must-have for us."
Benjamin
Head of Sales @Seiza
How it works?
Step 1
Automate
Thanks to CRM integration or Excel file import, define your trigger rules automation, create your surveys and customize your sequences using your own rules and filters.
Learn more about Automate
Step 2
Collect multi-channel feedback
Quickly get a mix of quantitative surveys and high quality feedback collected by our experts. Receive the summary or go in depth by reading the whole transcript.
Learn more about Collect
Step 3
Analyze data
Know exactly why you win and why you lose deals through a clear, custom and filtered-dashboard. Use AI to summarize all the transcripts received.
Learn more about Analyze
Step 4
Activate
Activate the full potential of the platform by sharing insights with your team in one click! Implement the most efficient action plans to close more.
Learn more about Activate
