Buyer-centric win-loss analysis solution to win more deals

Win-Loss Analysis has many benefits and you can focus on one or two depending on your situation and your programs’ objectives. Adopting win-loss will help you improve your buyer decision-making understanding, sales performance, competitors knowledge (so that you can build winning battle cards) and product or service gaps. At the end of the journey, thanks to this reliable data, you increase win rates and customer satisfaction. We don’t even say it, Gartner does!

You can of course implement win-loss analysis internally. Diffly’s benefits, on top of time saving, are the following : program manager’s expertise (thousands of interviews performed), objective and transparent insight we get from your buyer thanks to neutral third party, Diffly’s unbiased analysis, outreach automation thanks to Diffly’s product and the access to dynamic notification and custom reports that will help you communicate internally. Your internal resources can focus on acting on win-loss insight rather than focus on collecting biased feedback.

Skilled neutral interviewers make the difference when you want to get objective and open feedback on what makes your prospect choose your solution or not. Our Program managers are able to dig into the topics that had an impact. They are also trained to follow the buyer journey to give a 360° comprehensive feedback on what happened. This allows you to receive reliable insights and take action plans with true impact. All of this in due time and regularly!

Diffly’s pricing is based on the value we bring to you. That is why you get unlimited access to the platform. The pricing depends on the volume of interviews you ask us to perform. It will be a pleasure for us to know more about your context and see if we can help you reach your goals.

The good news about Diffly’s win-loss solution is that you can quickly set it up and leverage it. Implementing Diffly typically takes a few days. We start with a kick off meeting to define program objectives, your decision drivers and the interview guide. Then you just have to configure the platform by setting up your automation rules and let’s start the feedback collection!
Also, we don’t do “classic” win-loss. We do “actionable” win-loss. You get a unique Program Manager and our team works closely with you to ensure you can start leveraging this new habit as soon as possible.

Win-loss analysis is a common practice of systematically finding out the reasons why a buyer bought your solution or not. It's about understanding the 'why' behind each deal by conducting qualitative interviews and collecting quantitative surveys. The key idea is to make sure you always stay closer to your most important asset: your prospect and client’s needs. Systemizing this approach will help you improve win rates, sales tactics, product & marketing development and customer engagement.

Diffly helps you step into your buyer’s mind. With this kind of insights, you are able to enable Sales, drive your product roadmap accordingly, build reliable and up-to-date battle cards, use data to improve business performance, increase client retention, identify “at-risk” customer and “upsell” opportunities, boost content effectiveness and secure strategic alignment.

Win-loss analysis is like brushing your teeth. Brushing your teeths helps you get white teeths. Win-loss analysis helps you understand why you lose and why you win. It’s a “never ending story”, exactly as understanding your buyer’s need and creating up to date battle cards.

At Diffly, we want to be “state of the art” regarding data security. We ensure data encryption, secure their storage and maintain strict access controls. We comply with data protection regulations and all the GDPR rules, ensuring your data is handled with confidentiality and integrity.

Diffly’s easy-to-use platform has been thought for win-loss owner but also for salespeople, marketing & product teams that are excited about understanding what their buyers have to say. We also design Diffly for C-level executives that need high-level dashboards and get in one view what makes their company perform and underperform.