Trusted by B2B industry leaders
Define the backbone of your win-loss analysis
The first step for a successful win-loss project is to define what decision drivers have a real impact on your buyer's decision. Our experts help you frame them. Your CRM's closed-lost reason (or closed-won reason) is usually a good start, although not exhaustive, actionable and focused on drivers.
Fully automate your win-loss program
Define your own triggers that will push a feedback request, then customize your sequences as well as the surveys that will be sent to your buyers.
Since the implementation of the platform, our win rate has increased by 25% and we are now able to make strategic decisions based on data rather than feelings. Diffly is a game changer tool for us.
Simon
CEO @Reveal
Easy integrations with Salesforce, HubSpot or other CRMs
Integrate Diffly with your CRMs in a few steps and start enjoying the benefits of seamless data integration. By connecting Diffly, you can instantly automate your win-loss project and begin collecting valuable data. Uploading your own Excel/CSV file is also an option.
Receive and share your reports through Slack & Microsoft Teams
Make sure the information is accessible in real time is key for any win-loss program success.
Benefit from a secure & GDPR platform
We ensure that the platform is secure, with data encrypted, properly stored, and accessible only by authorized personnel. Do we have to say that we are GDPR compliant?
Want to know what is win-loss?
The process of win-loss analysis is a way to figure out why customers decided to buy your product or not. It involves talking to customers so that you can understand their reasons to buy or not through quantitative interviews and quantitative surveys. The main point is to focus on what your buyers really need. By making this process systematic, you can improve your chances of winning deals, refine your sales techniques, and develop better products and marketing strategies. This approach benefits anyone who wants to understand their customers better and improve their business.
Win-Loss Analysis comes with a lot of of perks, and you can pick one or two that fit your learning objectives the best. Giving it a shot also helps you know more on your competition (so you can come up with efficient strategies) and spots any gaps in what you're offering.
Historical data shows that B2B companies that implement continuous win-loss analysis win more deals and keep their customers happier.
Learn more about what is Win-Loss Analysis