Win/Loss Platform

Best Revenue leaders understand that the key thing about selling is knowing why you sell and why you don’t sell. It’s the start from which you establish your sales, product, pricing and marketing strategy. If you are not sure about why you win or lose, you take regular small actions that can have no or less impact. Win-Loss analysis owner also understand that their company leaves money on the table. On the 80% of the deal they lose, approximately 25% should have been won. They need to know how. But they can’t only rely on their CRM’s closed-lost reason.

This is because your CRM data is wrong 90% of the time. If we analyse what your CRM says when you lose a deal, it’s due to “price” or “product” reasons. But you first need to dig and know what were the exact drivers behind “pricing” and “product”. Also, many other factors have potentially impacted your deals (reputation, competitor’s best approach, customization, references, warranties, etc.). You can’t take relevant actions to improve win rates based on your CRM closed-lost reasons.

Have you ever dreamed about being in your buyer’s mind? Diffly helps you step into it. Thanks to this new superpower, you can: Win future deals with the insights from the past that made you win or lose and Increase client retention with churn & renewal analysis solution

Win-Loss Analysis is usually a must-have for sales-led businesses of all sizes. It's particularly valuable for Revenue teams (particularly CRO and Ops) as well as Product Marketing Manager teams. Usually, C-level, marketing professionals, product managers, customer success managers and competitive analysts are also looking to improve their productivity thanks to win-loss. Systemizing win-loss analysis will help you improve win rates as well as your sales tactics, customer engagement and marketing positioning.

An external third party ensures unbiased feedback collection as buyers are more likely to share candid and honest opinions about their experience. This neutral approach helps uncover insights that you can’t find yourself, free from internal preconceptions or biases. Not to mention the expertise of Diffly’s interviewers who are trained to extract the true decision drivers that really impacted your deals. You constantly get one single source of irrefutable truth that aligns every team.

People usually only analyse the reasons why they lose a deal. But it’s also deeply relevant to analyse why they win a deal. You can duplicate winning strategies and share what works across your organisation.

Diffly adapts the feedback collection strategy to your business. Depending on your deal size and your volume of opportunities, you will have a majority of interviews (high deal size, low volume) or a majority of surveys (low deal size, high volume). What is key is to mix quantitative and qualitative.