Modjo and Diffly Partner to Offer a 360° View of Your Sales Cycle

We’re thrilled to announce a game-changing partnership between Modjo and Diffly, combining the power of two best-in-class platforms to provide Revenue teams with a comprehensive, data-driven view of their entire sales cycle. By combining Modjo’s powerful conversation analytics with Diffly’s insights into why deals are won or lost, we’re giving you the tools to truly understand your Revenue performance — from beginning (deal interaction during the sales cycle) to end (post-decision buyer feedback).

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The Power of Data in Modern Revenue Cycles

If you’re like most sales teams, you’ve probably asked yourselves: Why did we win that deal? What went wrong with that other one? Understanding both sides of the sales process — the conversations with your prospects and the reasons behind a deal’s success or failure — is critical to improving and optimizing your strategy. That’s exactly where this new partnership comes in.

In the fast-paced world of B2B sales, understanding why deals are won or lost is crucial for continuous improvement. While it’s important to know what is happening throughout the sales process, it’s more and more vital to understand why deals succeed while others fall through. With this in mind, Modjo and Diffly have joined forces to offer sales teams a 360° view of their sales cycle.

Why Is This Partnership So Exciting?

We know that data is key to driving improvements in your GTM strategy. But to truly understand your team’s performance, you need to go beyond just the “what” — you need to understand the “why.”

Here’s why this partnership is so powerful:

• Modjo helps you understand what’s happening during your sales conversations: Modjo records and analyzes every interaction between salespeople and their prospects throughout the sales cycle. From initial discovery calls to follow-ups and closing discussions, Modjo provides a rich dataset that captures the nuances of sales conversations
• Diffly reveals why those deals were won or lost once the prospect has made a decision: Diffly takes a step back after the deal closes to gather insights into why B2B companies win or lose deals. Through win-loss analysis, Diffly collects post-decision feedback directly from the buyer through a mix of qualitative interviews and quantitative surveys, offering a clear understanding of the decision drivers that influenced their decision-making process.

By combining these two powerful tools, we’re providing you with the full picture of your sales cycle: from initial discussions all the way to post-decision feedback.

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"This partnership is a key milestone for B2B companies: it enables them to stay even closer to their buyers, understand their needs, align their Revenue teams, and build truly winning strategies."

Paul Berloty

CEO @Modjo

"In today’s highly competitive B2B landscape, Sales and Marketing teams can’t afford to just know what’s happening—they need to dig deeper and understand why it’s happening. That’s where we come in."

Julien Cohen-Roussey

CEO @Diffly

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A Seamless Integration for a Complete Sales Cycle View

For the first time, you can access all your sales data in one place, on Diffly’s platform. Whether you’re tracking the interactions happening during a sales conversation (via Modjo) or analyzing the feedback from your buyers after the deal closes (via Diffly), everything is easily accessible, so you don’t have to jump between different tools or systems.

This integration allows you to combine:

• The data gathered during the sales cycle via Modjo (all your call recordings, interactions, and conversations).
• The data collected at the end of the sales cycle through Diffly, which helps you understand why a deal was won or lost (win-loss analysis).

Now you have everything in one place — a truly holistic view of your sales process. You can identify patterns, diagnose weak points, and make better-informed decisions that will improve your win rate.

What This Means for Your Sales Team

This partnership isn’t just about the tools — it’s about the impact they can have on your team’s performance. Here’s how it can help you:

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1. Complete Visibility of Your Sales Process

This visibility makes it easier to identify trends, spot opportunities for improvement, and refine your sales strategy.

Imagine how powerful it would be to know exactly which parts of your sales conversations worked — and which ones didn’t — in the context of why your prospects chose to buy or not. This insight can significantly influence how your sales team engages with leads going forward.

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2. Actionable Insights for Continuous Improvement

With both Modjo and Diffly, you have a steady stream of actionable insights that will help you improve your sales, customer and marketing processes. These insights are the key to understanding what works, what doesn’t, and how to adapt to your customers' needs.

For example, if you notice that certain objections keep coming up in your conversations (tracked by Modjo) and then realize that those objections are leading to lost deals (based on Diffly’s feedback), you can make immediate changes to address these concerns and improve your close rate.

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3. Better Coaching for Your Sales Team

Sales enablement & coaching is important if you want to help your team succeed, but it’s most effective when it’s based on real data. With this partnership, Revenue leaders can focus their coaching on actual conversation data (from Modjo) and post-decision feedback (from Diffly).

This data-driven approach will allow you to provide targeted coaching on specific areas. Instead of guessing or implementing ineffective enablement action plan, you can focus on the areas that matter most for improving win rates.

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4. No More Silos

Now, your sales and marketing teams can work from the same set of data, aligned around the same goals. This means no more jumping between systems, trying to stitch together different data points manually. Instead, you’ll have a seamless workflow where all your information is in one place — ready to be acted upon.

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5. Clear, Data-Driven Decision-Making

With both Modjo and Diffly working together, your decision-making is based on facts, not guesswork. You’ll no longer have to rely on anecdotal evidence or intuition about why deals are won or lost. Instead, you’ll have clear, actionable data that tells you exactly what’s happening — and more importantly, why.

This allows you to make smarter, more confident decisions at every stage of the sales process.

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Getting Started Is Easy

If you’re already a Modjo customer, it’s easy to integrate with Diffly and start exploring the full potential of this partnership. If you’re new to either platform, we’re here to help you get set up and take full advantage of all the features both tools have to offer.

LIEN VERS BOOK A DEMO + Lien vers MODJO

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Final Thoughts

In today’s competitive B2B environment, having a complete understanding of your sales cycle is key to improving your team’s performance and winning more deals. By combining Modjo’s insights into sales conversations with Diffly’s feedback on why deals are won or lost, you get the complete picture that will allow you to refine your approach, optimize your processes, and coach your team to success.

We’re excited about this partnership and can’t wait to see how it will help you unlock your sales team’s full potential. Get ready for smarter decisions, better strategies, and most importantly — more closed deals.

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What is Diffly?

Diffly is the leading solution in France for win-loss analysis, helping B2B organizations collect objective, actionable, and unbiased feedback from prospects and customers. It allows teams to understand not only what happened in a deal but also why it happened.

Diffly’s feedback loop is designed to give insights into the reasons deals are won or lost through a mix of qualitative interviews and quantitative surveys. By collecting direct input from buyers, Diffly helps businesses identify patterns, trends, and pain points in their sales process, providing valuable insights for refining sales strategies, optimizing coaching, and improving overall performance.

What is Modjo?

Modjo is the leading AI Sales Platform in Europe, analysing all interactions between salespeople and their customers to enhance team productivity, drive strategy, and increase revenue.

Modjo's platform identifies key information in every customer and prospect interaction, enabling companies to gain actionable insights, make informed decisions, and achieve better results.

More than 400 European companies trust Modjo, including Bouygues Telecom, Doctolib, Sortlist, and PayFit.

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