Trouvez ici tout ce dont vous avez besoin pour devenir un expert des sujets Go-To-Market.

Diffly, spécialiste du Win-Loss Analysis, lève 1,7M€ pour devenir leader européen et aider les entreprises B2B à booster leur performance grâce à l’IA et l’expertise humaine.

Découvrez pourquoi la satisfaction client est un levier de croissance sous-estimé et comment la mesurer pour fidéliser vos clients et booster vos profits

Découvrez pourquoi vous perdez des deals et comment le Win-Loss Analysis peut transformer votre stratégie commerciale grâce au Win-Loss Diagnostic.

What questions should you ask in a Win-Loss interview? Discover the 5 most powerful ones to analyze B2B deals, uncover real reasons behind wins and losses, and turn insights into strategic Sales, Marketing, and Product decisions.

A Gartner study shows that companies that base their strategies on structured Win-Loss analyses increase their conversion rates by 50%. This means that using a variety of well-leveraged data sources not only helps explain why a deal was won or lost, but also turns these insights into strategic actions that drive real commercial performance.

Setting the right price is a delicate exercise for B2B companies: price too high, and you lose opportunities; price too low, and you sacrifice your margins.

Buying habits are evolving, and sales processes are becoming increasingly automated. Yet, human interaction is emerging as a true differentiator. Chatbots, dynamic FAQs, automated emails… digital tools offer smooth and scalable experiences. However, 86% of customers are willing to pay more for a better customer experience — one that includes quality human interactions (Source: PwC).

A promising deal, smooth interactions, a compelling pitch… but at the last moment, the prospect disappears: "Sorry, we’ve chosen another solution." Why? Too expensive? Not innovative enough? A more responsive competitor?

17%. This is the average portion of the time in the buying journey a B2B buyer spends on interacting with suppliers. In other words, 83% of the buying process happens without contact with your sales team. And this ratio drops even lower when buyers are comparing multiple options (source: Gartner).